Retention Marketing - 'Live-append'

You should also be using lead generation campaigns for retention marketing. This saves on costly direct mail spend by allowing you to retarget customers via email in real-time using our 'Live-append' service.

'Live-append' works by using a live feed to collect and match email addresses of your customers in real-time and re-targets them with an instant email.

We utilise our exclusive network of integrated publishers who send data to us on a live feed meaning as soon as that person opts-in to email marketing and is a match on your database we trigger a welcome email to them. This way, you'll be sending the right message to the right customer at the right time.

Fuse manage the whole process on your behalf using a lead management platform ensuring compliance with all data protection laws, opt-in best practice and optimal email performance giving you email open rates of +40% and +25% click thru's.

Live-append helps retain and engage more customers at lower cost by:

Collecting real live working email address at the point of submission by the consumer
Contacting customers in realtime with a welcome email
Retargeting customers using personalised creative and incentivisation
Streaming new customer information live into your database
Allows you to upload much great volumes of opt-in subscribers to Google and Facebook which in turn improves your search and social media marketing effectiveness
Provide explicit opt-in permission using your named brand which removes any worry about remarketing to customer who may not be permissioned appropriately
And it's not just email addresses you can append! Collect extra geo-demographic data such as date of birth, income and phone number too

For a clearer idea of how to retain more of your members at lower cost, contact us.

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