Advertisers
Travel - Lead Generation Whitepaper
The Challenge
Requirement to build database of opted-in travellers that fits target market and remain responsive to email marketing
The Solution (Synopsis)
A combination of lead generation channels is recommended to achieve this. Firstly, in order to understand which to use, a benchmark must be established – What is considered a responsive consumer? Someone who opens every email or maybe just 2/3 times a year. In terms of channels to use, naturally, email marketing will provide some of the most responsive consumers but volume will be hard to sustain, therefore it is best to go with a flexible budget policy to employ other channels such as:
- Mobile lead generation
- Banner advertising
- Co-registration marketing
The full version of this report covers:
- What channels to use with weighting
- Definition of success
- Techniques to drive long-term engagement
If you are an advertiser in the Travel sector, please contact us to request your copy.